Focus On Your Harvest. We Made Protecting It Easy.
Product Overview
SIAP (Sistem Informasi Asuransi Pertanian) project was a strategic, government-mandated initiative assigned to PT. Asuransi Jasa Indonesia.
The core challenge was to overhaul the legacy system and create a simple, unified digital platform capable of streamlining and simplifying the acquisition and claims processes for a diverse range of subsidized agricultural insurance products.
Discover
Output
Define
Output
Develop
Output
Deliver
Output
Designing Within Real-World Constraints
Why 'making it easy' was actually a very complex challenge.
This revamp process began with a user gathering to dive deep into the existing legacy system. From interviews with 15+ users, my team found three main "headaches".
Adoption Constraint
Our users had varying tech literacy and were used to the legacy system. We had to evolve, not revolutionize, maintaining familiarity for adoption.
Business Constraint
This was a government-mandated project with a complex BRD. Our role was to simplify the user experience without changing non-negotiable business rules.
Process Constraint
An aggressive timeline forced parallel design & development; we delivered just-in-time and iterated rapidly.
Learning What Isn't Working for Our Users
By stepping into their shoes, we get a clearer, more human-centered view.
Interviews and research surfaced three consistent issues that guided our design decisions.
High Cognitive Load
Dense forms caused cognitive overload—users couldn't easily know what to fill or why.
Complex Flow
The flow felt like a maze; users lost context and became anxious about next steps.
Inconsistent Wording
Jargon and inconsistent terms made users hesitate—uniform language was required.
Getting to the Root of the Headaches
Turning user headaches and business requirements into a unified goal
The root cause was that the system was built inside-out—forcing internal business logic on users. We synthesized interviews into journey maps and aligned findings with the BRD to pinpoint problems.
Sketching Out a Simpler Path Forward
Collaboration & rapid exploration shaped our low-fi solutions.
We began with low-fidelity flows and sketches to map the "happy path" and validate quickly.
Low-fi concepts became interactive prototypes, then high-fidelity mockups.
The Final Result is a Design That Just Makes Sense
We translated validated prototypes into a solution that directly solved user headaches.
The proposed high-fidelity design addressed the three main issues we discovered:
A Multi-Step "Wizard"
Break long forms into guided steps to reduce cognitive load.
A Clear Progress Tracker
Always-visible progress so users know where they are.
Consistent Language
Glossary and unified wording across the platform.
We handed off consistent components and clickable prototypes to developers for accurate implementation.
